Customers: contacts, relationship and performance
Designed to allow the compilation of customer master data enriched with all strategic data, in order to finalize the management of an integrated campaign system: dedicated percentage or value discounts by customer type, brand and product category, birthday campaigns, points campaigns, gift cards, marketing emailing, newsletters, sms campaigns.
The customer profiling system is fast and contextual to the registration and sales operations. An extensive reporting by customer type and B2C and B2B business area up to the single channel, allows you to formulate tailored proposals and policies.
GDPR Management and Informed Consent
Your customers can self-register on the APP and instantly provide the consents necessary for the processing of their data for administrative or promotional purposes. You will consult the status of the consents directly in the ATELIER CRM and from the business intelligence section you will be able to extract and massively manage the different authorization levels.
